1. The newest cutting edge thing in the world of food and drink is craft beer.
a. Anywhere you go you can find a craft beer bar, which will have a very wide selection of different types of beer.
b. There are festivals dedicated to craft beer popping up all over the country. From GABF (Great American Beer Festival) in Colorado to Beer Fest in Georgia.
c. Craft beer breweries are also spreading like wildfire. In a large city they're numerous breweries to choose from.
d. Grocery stores like Publix, HEB, and Winn-Dixie are starting to carry a big selection of craft beer and they normally have a make your own 6-pack section.
2. Brew Masters are being more innovated than ever before.
a. Brewers are using ingredients that you would never expect to use of combine in the beer making process. Abita has a stout that they brew with oysters. Rogue has a hefeweizen made with roses and rose water. Multiple breweries are making their beer out of hemp.
b. Another technique that brews use to make their beer stand out is aging them. Rogue Brewery does this by getting their top selling beer like Rogue Dead Guy and Juniper Pale Ale and aging them in whiskey barrels and gin barrels. Some breweries like Terrapin have aged some of their better known beers in red wine casks.
c. Breweries and craft beer bars also let consumers experience the beer they love in a new way. One way of doing this is through a firkin or beer engine. This hand pumped beer is in a more raw stage so that you can get more out of the flavors. They are also using nitro on some beers instead of CO2. Beer off a nitro tap has no carbonation and makes any beer smoother.
d. Breweries and some beer bars are adding beer gardens to their establishments. People can go outside to drink their beer and hangout. Some are going beyond the normal beer garden by having an actual beer garden where you can go pick out your own hops and ingredients if you're interested in brewing your own beer.
3. Craft beer is also very trendy because the Breweries have a lot of fun with all aspects of the beer, everything from what is in it to what the tap handle in the bars are going to look like.
a. One of my favorite things about craft beer, besides the actual beer, is the creativity of some of the beer names. A new favorite of mine is Zombie Dust by Three Floyds Brewing. There's everything from Stone Arrogant Bastard to Clown Shoes Vampire Slayer and Flight of the Pimp.
b. Also adding to the "hipness" of craft beer is breweries using current trends to their benefit. For people on gluten free diets brew masters like Dogfish Head are putting out special gluten free beer. They are also starting to do more things with hard cider for consumers who don't like beer. Woodchuck is revolutionizing the world of cider, the same way breweries have done with beer.
c. What draws me into breweries and beer bars when I'm traveling is the ability to buy a growler and take it home with me. Places that sell their own beer are starting to sell growlers to customers. This is perfect for when you find a beer you like but cannot purchase it where you live. This definitely draws people in and is beneficially to the trend of craft beer.
d. As a whole people like to be visually pleased. Craft beer does an astounding job at this. Tap handles are always distinct and fun. Rogue's Dead Guy handle is a skeleton sitting on a wooden keg and their Yellow Snow tap handle is of and man and his dog peeing in the snow. Labels on bottles also help draw people in. I picked up Clown Shoes Tramp Stamp just because it had amazing marketing. It is the same reason I found Ska Brewing, their Decadent bottle had a giant skeleton/zombie on it and the top was covered in candle wax like a Makers Mark bottle.
a. Anywhere you go you can find a craft beer bar, which will have a very wide selection of different types of beer.
b. There are festivals dedicated to craft beer popping up all over the country. From GABF (Great American Beer Festival) in Colorado to Beer Fest in Georgia.
c. Craft beer breweries are also spreading like wildfire. In a large city they're numerous breweries to choose from.
d. Grocery stores like Publix, HEB, and Winn-Dixie are starting to carry a big selection of craft beer and they normally have a make your own 6-pack section.
2. Brew Masters are being more innovated than ever before.
a. Brewers are using ingredients that you would never expect to use of combine in the beer making process. Abita has a stout that they brew with oysters. Rogue has a hefeweizen made with roses and rose water. Multiple breweries are making their beer out of hemp.
b. Another technique that brews use to make their beer stand out is aging them. Rogue Brewery does this by getting their top selling beer like Rogue Dead Guy and Juniper Pale Ale and aging them in whiskey barrels and gin barrels. Some breweries like Terrapin have aged some of their better known beers in red wine casks.
c. Breweries and craft beer bars also let consumers experience the beer they love in a new way. One way of doing this is through a firkin or beer engine. This hand pumped beer is in a more raw stage so that you can get more out of the flavors. They are also using nitro on some beers instead of CO2. Beer off a nitro tap has no carbonation and makes any beer smoother.
d. Breweries and some beer bars are adding beer gardens to their establishments. People can go outside to drink their beer and hangout. Some are going beyond the normal beer garden by having an actual beer garden where you can go pick out your own hops and ingredients if you're interested in brewing your own beer.
3. Craft beer is also very trendy because the Breweries have a lot of fun with all aspects of the beer, everything from what is in it to what the tap handle in the bars are going to look like.
a. One of my favorite things about craft beer, besides the actual beer, is the creativity of some of the beer names. A new favorite of mine is Zombie Dust by Three Floyds Brewing. There's everything from Stone Arrogant Bastard to Clown Shoes Vampire Slayer and Flight of the Pimp.
b. Also adding to the "hipness" of craft beer is breweries using current trends to their benefit. For people on gluten free diets brew masters like Dogfish Head are putting out special gluten free beer. They are also starting to do more things with hard cider for consumers who don't like beer. Woodchuck is revolutionizing the world of cider, the same way breweries have done with beer.
c. What draws me into breweries and beer bars when I'm traveling is the ability to buy a growler and take it home with me. Places that sell their own beer are starting to sell growlers to customers. This is perfect for when you find a beer you like but cannot purchase it where you live. This definitely draws people in and is beneficially to the trend of craft beer.
d. As a whole people like to be visually pleased. Craft beer does an astounding job at this. Tap handles are always distinct and fun. Rogue's Dead Guy handle is a skeleton sitting on a wooden keg and their Yellow Snow tap handle is of and man and his dog peeing in the snow. Labels on bottles also help draw people in. I picked up Clown Shoes Tramp Stamp just because it had amazing marketing. It is the same reason I found Ska Brewing, their Decadent bottle had a giant skeleton/zombie on it and the top was covered in candle wax like a Makers Mark bottle.
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